Job Title: Marketing Specialist - Public Relations & Events
Department: Press Relations Team - S3A1CA0012
Reports to: Consumer Marketing Manager
FLSA Status: Exempt/Salary
Location: Markham, Ontario, Canada

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. In 2016, we garnered 4,385 awards for design innovation, product quality, environmental responsibility, and customer service. Last year, ASUS was named amongst the World's Most Admired Companies by Fortune magazine. The company revenue was US$13.3 billion in 2016.

The Marketing Specialist is a key member of the ASUS Canada marketing team, working crossfunctionally to build and market the ASUS and Republic of Gamers (ROG) brands to consumers. The Marketing Specialist will leverage ASUS' position as a leader in various tech categories to work with the media influencers, and partners to help firmly establish ASUS and ROG as the best in class.

The Marketing Specialist reports to the Marketing Manager and will serve a duo role - press relations and sponsorships & events. He/she is responsible for coordinating activities with key media and the PR agency, helping with execution of product launches, overseeing consumer & media events, managing end-to-end activities with influencers, and PC gaming events and sponsorships. The ideal candidate is a driven marketing professional with a track record of generating earned media to win consumer mind share, building success in gaming through experiential marketing and sponsorship, and forging key relationships with media partners.

The responsibilities and essential job functions include but are not limited to the following:

• Works with the PR agency on day-to-day activities, product launches, interviews, and branded activations
• Manages and technically supports ASUS product reviews on the assigned product lines in Canada
• Acts as the primary media contact at industry tradeshows or events, owns the media briefings and product showcases
• Localizes press releases, reviewer's guides, press Q&A, demos and other review related marketing materials
• Owns the end-to-end process for influencers and gaming event sponsorships. This includes identifying opportunities, negotiating gives and gets, coordinating internal resources, managing calendar/milestones/timeline, and executing online or offline
• Support the Marketing Manager on the executional details of consumer experiential events
• Works with the Marketing Manager to set program/campaign/launch KPIs, and tracks/reports results and key insights on the quarterly basis
• Defines, develops, and delivers against a rolling calendar of launches, events and activities
• Partners with cross-functional teams, and executes strategies/tactics and deliverables
• Establishes and maintains solid working relationships with the media, influencers, gaming events and organizations
• Manages resources, including product samples and budget items. Works closely with Accounting to complete administrative requirements

• Knowledge of PC and mobile technologies, confident in articulating the features, use cases and benefits related to the TA and verticals
• A track record of successful consumer/tech PR, and agency management
• Proven success in WOM marketing
• Experience in the PC gaming industry, passionate about the gaming culture a strong plus
• Strong project management skills; ability to juggle multiple projects simultaneously and selfprioritize workload
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
• Proven ability to interact with and influence diverse groups within marketing, including crossfunctional peers
• Experience presenting to executive management teams
• Excellent written and verbal communications

• College degree in related field
• Minimum of 4 year of experience in PR and gaming events management or experiential marketing
• Experience in technology and PC gaming preferred

• Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Willing to travel up to 20% of time

Please email your resume and cover letter to canadaHR@asus.com and include the job title in the subject line.

ASUS is compliant with the Accessibility for Ontarians with Disabilities Act, 2005. and recognizes its obligation to provide accommodation in the job application process to persons with disabilities on request, up to the point of undue hardship. Requests for accommodation should be directed to Human Resources at canadaHR@asus.com. Please include AODA in the subject line.