Working closely with its custom system integration partners, ASUS today formally launched its Powered by ASUS (PBA) program in North America. Powered by ASUS brings consumers familiar with the performance, design and reliability of ASUS components together with trusted system integrators.  This program creates a new category of build-to-order PCs offering unique configurations that are stability tested and performance optimized with class leading ASUS components.

Timothy Lin, Director of Product Management at ASUS summed up the reasoning behind the new program by explaining “There are a lot of hardware enthusiasts and ASUS fans out there that do not build their own PCs, but want additional performance and features typically not available in off-the-shelf systems. Recognizing this opportunity we worked closely with the system integrators in developing the Powered by ASUS program. This unique program offers consumers the ability to custom configure a system utilizing a wide variety of high-quality ASUS components.”

System integrators that participate in the Powered by ASUS program offer custom configurations utilizing multiple ASUS components. The expansive list of available ASUS components includes motherboards, graphics cards, sound cards, optical disc drives, headsets, wireless routers, USB wireless adapters and monitors. ASUS encourages system integrators to utilize various hardware combinations based on their customers’ needs.  This program highlights not only the benefits of using multiple ASUS components together in one system, but also the capabilities and expertise of each authorized system builder.

North American custom system integrators expressed strong support for the Powered by ASUS program:

“We are honored to be a launch partner of the Powered by ASUS program. It allows us to offer configurations that are focused on design and innovation that make sense and provide lasting performance. It represents an important milestone in custom PCs and should encourage more consumer considerations.” – Eric Cheung, CEO, CyberPower

"ASUS has created a unique program that showcases their commitment to the industry by offering consumers more choices. Combining the ASUS brand promise with its wide range of products, the Powered by ASUS program can change the way consumers seek custom PCs. We applaud ASUS for moving the industry forward!" – Tim Chen, General Manager, iBUYPOWER

“ASUS motherboards have been our default choices for many years thanks to their superb engineering and rock solid reliability. The Powered by ASUS program takes our commitment to building cutting-edge PCs one step further by allowing consumers to experience more ASUS product innovations. We are excited to be a launch partner of PBA.” – Kelt Reeves, President, Falcon Northwest

“Our hand crafted systems would not be top shelf without ASUS motherboards found behind the rest of our carefully selected hardware. Even before our inception we've recognized the commitment ASUS has made to the industry to provide truly innovative, stable and performance dominant hardware. It is an honor to be a launch partner with the Powered by ASUS program, and we applaud ASUS for seeking to share an ecosystem of innovative products through its customer experience driven partners. – Adrian Hunter, CEO, Geekbox Computers

To celebrate the launch of Powered by ASUS, during the month of September customers that purchase qualifying systems from authorized system builders will receive a complimentary, award-winning Xonar DSX sound card built into their system - a $59.99 USD value.

To learn more about Powered by ASUS, go to http://pba.asus.com. System configurations and ASUS components available are subject to change at any time.

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2011 was around US$11.9 billion.

ASUS Computer International
Senior Technical Marketing Specialist
Juan Jose Guerrero III – juan.j_guerrero@asus.com