ASUS Announces the ZenFone Max Plus M1

-- Compact smartphone with class-leading feature set including 5.7-inch full-view display, dual rear cameras, high-capacity 4130mAh battery, plus face and fingerprint unlock --
ZenFone Max M1 Plus

Fremont, CA (February 26, 2018) — ASUS today announced the ZenFone Max Plus M1, the first model in the new ZenFone Max Series. The ZenFone Max Plus M1 is the first ASUS smartphone with a 5.7-inch full-view display in an amazingly compact body that's no larger than many standard 5.2-inch smartphones. With its expanded viewing area, compact size, dual rear cameras, convenient face- and fingerprint-recognition security, and a high-capacity 4130mAh battery — the hallmark of the ZenFone Max Series — the ZenFone Max Plus M1 offers a class-leading combination of features designed to encompass all life's adventures. The ZenFone Max Plus M1 has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that's ergonomic and comfortable to hold.

Introducing the new ZenFone Max Series

The new ZenFone Max Series is now a dedicated range of high-capacity smartphones. Previous generations of individual ZenFone Max models have become the company’s best-selling smartphones, with ZenFone Max, ZenFone 3 Max, ZenFone 4 Max and ZenFone 4 Max Pro achieving a combined sales volume of around 5 million units. The new ZenFone Max Series will include variants with different display sizes and system-on-a-chip (SoC) processors, but the hallmark of the range will be high-capacity, long lasting batteries.

Max Display

The FHD+ 5.7-inch full-view display in the ZenFone Max Plus M1 has a 18:9 aspect ratio and ultrathin bezels that give it an 80% screen-to-body ratio. This allowed our engineers to craft an amazingly compact and ergonomic body that's no larger than most standard 5.2-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metal finish and 2.5D-curved front edges of the ZenFone Max Plus M1 make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch phone. It's available in Moonlight Black and Azure Silver.

Max Photos

With the ZenFone Max Plus M1, photo lovers can enjoy unrivaled creative possibilities. In addition to the front f/2.0 selfie camera, the ZenFone Max Plus M1 features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.

The secondary 120° wide-angle camera has a 200%-wider field of view than standard smartphone cameras, allowing more scenery or people to fit in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

Max Stamina

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. The ZenFone Max Plus M1 has a high-capacity, high-density 4130mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions.

The ZenFone Max Plus M1 offers users up to 26 hours on standby, 26 hours of 3G talk time, up to 21 hours of web browsing on Wi-Fi, or up to 13 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

The battery system in the ZenFone Max Plus M1 features ASUS PowerMaster, a suite of intelligent power-management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep the ZenFone Max Plus M1’s battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries.

Max Security

The ZenFone Max Plus M1 is the first ZenFone — and one of the very few phones in its class — to feature Face Unlock, which gives users a quick, secure and convenient alternative to the rear fingerprint sensor for unlocking the phone when wearing gloves or in inclement weather conditions.


USA Availability

The ASUS ZenFone Max Plus M1 ZB570TL-MT67-3G32G-BL (Azure Silver) is immediately available at a MSRP of $229 USD from the ASUS Store, Amazon, B&H, Newegg and other leading retailers.

The ASUS ZenFone Max Plus M1 ZB570TL-MT67-3G32G-BK (Deepsea Black) is immediately available at a MSRP of $229 USD from the ASUS Store, Amazon, B&H, Best Buy*, Newegg and other leading retailers.

*ZB570TL is sold as ZB570KL-MAX_M1_PLUS at Best Buy

CAN Availability

The ASUS ZenFone Max Plus M1 ZB570TL is immediately available at an MSRP of $299 CAN from Amazon and other leading retailers.



ASUS ZenFone Max Plus (M1)

Design   Metal chassis with front 2.5D-arc glass
Full-view display with slim 2.47mm bezel
5.7-inch FHD+ (2160 x 1080) display in a 5.2-inch body
Dimensions   2.87 x 6.01 x 0.35 in
73 x 152.6 x 8.8 mm
Weight   0.35 lb
Display   5.65" Full HD (2160 x 1080) IPS display
18:9 aspect ratio
400cd/m2 brightness
79.8% screen-to-body ratio
5-point capacitive touch panel with Glove Touch support
CPU / GPU   MediaTek MT6750T octa-core processor 1.5GHz
Mali T860
Memory & Storage   3GB RAM
32GB storage
Dual Camera System   Front camera: 16MP / f/2.0 aperture
Main camera: 16MP / f/2.0 aperture with 0.03s PDAF
Wide-view camera: 8MP / 120° wide-angle 6-element lens
Camera features: PixelMaster 4.0 camera modes including: Auto mode with HDR / Pro mode / Beauty mode / Super Resolution / Panorama / GIF animation / Time Lapse
Wireless   802.11b/g/n dual-band Wi-Fi
Wi-Fi Direct
DC-HSPA+ (DL/UL): 42/5.76Mbps
LTE-Cat 6 (2CA)
Connectivity   Bluetooth® 4.0
Micro USB
Security Features   Rear fingerprint security sensor with 5-finger, 360° recognition, 0.5s unlock
Face Unlock for added convenience and security
SIM Card and SD Slot   Triple slots with dual SIM, dual 4G + 3G standby
Slot 1: Nano SIM (2G / 3G / 4G)
Slot 2: Nano SIM (2G / 3G / 4G)
Slot 3: Micro SD card (up to 256GB)
OS   Android™ 7.0 with Zen UI 4.0
Battery   High-capacity 4130mAh battery
Up to 26-day standby
Up to 26 hours of 3G talk time
Up to 21 hours of web browsing on Wi-Fi
Up to 13 hours of video playback
2X lifespan feature with PowerMaster
Audio   ASUS AudioWizard
5-magnet speaker
Colors   Moonlight Black
Azure Silver

PR Inquiries

Randall Grilli
Director of Media Relations
Nick Mijuskovic
Technical Marketing Manager
About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.