JOB TITLE: Product Marketing Specialist - Job # 0200



Department: Marketing - SBG


Job Description Overview:

A Product Marketing (PM) position at ASUS Computer International (ACI) is an incredibly diverse and rewarding role. The PM must be able to interface effectively with: ASUS HQ Product Manager/Marketing, Engineering, Business Operations, Business Development, Channel Management, Industry/Channel Partners, Direct Customers and Customer Support.


The PM will develop strategic marketing plans for a product or product line through market research, competitive analysis, pricing, channel development, customer engagement, and business planning to grow revenue and profitability while increasing mind share, voice share, market share, brand equity, and customer loyalty.

The PM participates and acts as marketing's primary advocate on crossfunctional development teams. The PM often has to provide customer use-case examples and is the primary bridge between customer feedback and requirements and HQ product manager(s)/marketing team members.

The PM will help drive and develop materials for multiple product or service launches including press releases, launch materials, customer presentations, videos, web marketing and channel training materials. Develop and drive competitive marketing campaigns to increase "share of mind" of ASUS brand and to maximize ASUS product exposure and market share.

The PM position requires up to 20% travel. Position reports to Sr. Marketing Director and VP of Marketing.


Essential Duties and Responsibilities:

Required Skills and Experience:

*(Job functions are subject to change at any time)


About ASUS:

ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, tablets, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, and networking devices. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years. To learn more about ASUS go to usa.asus.com.

**We are proud to be an equal opportunity employer; all applicants will be given full consideration under state and federal laws.
**Compensation: ASUS pays excellent benefits including medical, dental, vision and 401(k)


Please email resume and cover letter to Job#0200, "aci_hr@asus.com" or 800 Corporate Way, Fremont, CA 94539.