Job Title: Advertising Manager

Location: Markham, ON

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. In 2015, we garnered 4,368 awards for design innovation, product quality, environmental responsibility, and customer service. Last year, ASUS was named among the World’s Most Admired Companies by Fortune magazine.

Reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following:

Position Overview

Reporting to the Director of Marketing, the Advertising Manager will play a key role in growing the North American brand strategy and advertising plan. He/she will be tasked with managing the marketing communications initiatives that support ASUS’ marketing strategy, build the brand, engage consumers, and provide an exceptional customer experience in the consumer market.

The Advertising Manager will be an advocate for above-the-line advertising initiatives in the North American region, and focus on promotional vehicles available to drive business results. He/she will be responsible for the execution of marketing initiatives including integrated marketing campaigns, traditional advertising (broadcast/print/out-of-home), online advertising (paid/search/owned), social media, experiential marketing, partnership & events, and content marketing. The individual will focus on the Laptop, Tablet, Desktop, All-in-One, Smartphone and Accessories portfolios.

Responsibilities

• Plan, manage and influence the implementation of marketing communications strategies in line with the company’s objectives
• Build relationships with external vendors and agencies such as advertising, media buying, experiential agencies, graphic designers, and printers to develop and execute integrated marketing campaigns
• Work closely with the North American marketing team, including Product Marketing, Social Media, Channel Marketing, and PR, to ensure consistency and seamless integration of all marketing material and messaging
• Work closely with ASUS HQ and the global marketing team as the North American liaison to provide guidance on worldwide marketing initiatives and campaigns
• Work with the in-house design team to develop creative assets
• Help teams understand the ASUS brand guidelines, including visual standards, and apply them to all client-facing initiatives
• Liaise with key business partners to ensure ASUS creative is compliant with partner funding requirements
• Plan and track budget
• Work with accounting team to manage and process vendor invoices

Required Skills & Abilities

• Solid understanding & experience of the strategy, planning and tactical execution phases of marketing communications and managing large integrated marketing campaigns
• Experience managing working relationship with multiple agencies, including bid process, negotiations, briefing, execution, and post-campaign analysis
• Ability to collaborate effectively with various stakeholders and build business partnerships
• Strong analytical skills and the ability to grasp and explain complex situations and issues
• Thorough understanding of established and emerging advertising mediums including traditional (broadcast/print/out-of-home), online (paid/earned/owned), social media, experiential, partnership & events, and content marketing
• Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
• Organized, self-starting independence with the ability to engage and motivate others and confidently communicate ideas
• Ability to think through issues from an end-to-end perspective
• Attention to detail, a creative eye and comfort with subjectivity, as well as a structured approach to analysis
• Positive, results-oriented attitude
• Proven written and verbal communication skills
• Proficient in MS Office applications
• Fluent in English, and French is an asset

Required Experience

• At least 5 years of experience in a marketing communications role with an agency or large national company with experience managing an agency
• A clear understanding of brand marketing strategy and above-the-line advertising tactics
• Relevant marketing experience in consumer electronics or technology is a strong asset

Required Professional Designation/Certification

• University degree in Business Administration, Commerce, Marketing, or a related discipline required

*Job functions are subject to change at any time

Please email your resume and cover letter to: canadaHR@asus.com and include the job title on subject line.